• Cattleya Rejito Universitas Padjadjaran



Virtual Employee Engagement Platform, Creation, Value


The purpose of this paper is to examine the virtual employee engagement platform using a value co-creation perspective. To implement the virtual platform, the author's first entrance is using the theory acceptance model to introduce the perceived implementation of technology in the organization. Employees become the customer of the co-creation context to exchange value with the organization. The purpose blueprint has been created to support the developing platform process. Author's purpose is to combine the traditional way of physical facilities with the virtual. So the organization could manage the employees that require working in remote access without coming to the office by controlling them using the virtual platform


Download data is not yet available.


Ajzen, I., & Fishbein, M. (1975). A Bayesian Analysis of Attribution Processes. In Psychological Bulletin (Vol. 82, Issue 2).

Avanade. (2012). Global survey: consumer technologies are changing long-standing business processes and work cultures – and impacting the bottom-line.

Burke, M., Marlow, C., & Lento, T. (2010). Social Network Activity and Social Well-Being. CHI.

Chen, I. S. (2017). Work engagement and its antecedents and consequences: A case of lecturers teaching synchronous distance education courses. Computers in Human Behavior, 72, 655–663.

Davis, F. D. (1989). Perceived usefulness, perceived ease of use, and user acceptance of information technology. MIS Quarterly, 3(3).

De Silva, M., Howells, J., & Meyer, M. (2018). Innovation intermediaries and collaboration: Knowledge–based practices and internal value creation. Research Policy, 47(1), 70–87.

Dittes, S., Richter, S., Richter, A., & Smolnik, S. (2019). Toward the workplace of the future: How organizations can facilitate digital work. Business Horizons, 62(5), 649–661.

Galvagno, M., & Dalli, D. (2014). Theory of value co-creation: a systematic literature review. Managing Service Quality: An International Journal, 24(6), 643–683.

Golooba, M., & Ahlan, Abd. R. (2014). Service Value Co-creation in Research & Innovation Practices in Higher Education Institutions in Malaysia. Procedia Technology, 11(Iceei 2013), 342–347.

Kaplan, A. M., & Haenlein, M. (2010). Users of the world, unite! The challenges and opportunities of Social Media. Business Horizons, 53(1), 59–68.

Kim Jungsun (Sunny), & Gatling Anthony. (2018). 2018_Kim and Gatling_The impact of using a virtual employee engagement platform (VEEP) on employee engagement and intention to stay.pdf. International Journal of Contemporary Hospitality Management, 30(1), 242–259.

Kim, W., & Park, J. (2017). Examining structural relationships between work engagement, organizational procedural justice, knowledge sharing, and innovative work behavior for sustainable organizations. Sustainability (Switzerland), 9(2).

Korzynski, P. (2015). Online networking and employee engagement: What current leaders do? Journal of Managerial Psychology, 30(5), 582–596.

Milliman, J., Gatling, A., & Kim, J. (Sunny). (2018). The effect of workplace spirituality on hospitality employee engagement, intention to stay, and service delivery. Journal of Hospitality and Tourism Management, 35, 56–65.

Morosan, C. (2014). Toward an integrated model of adoption of mobile phones for purchasing ancillary services in air travel. International Journal of Contemporary Hospitality Management, 26(2), 246–271.

Mukhtar, M., Ismail, M. N., & Yahya, Y. (2012). A hierarchical classification of co-creation models and techniques to aid in product or service design. Computers in Industry, 63(4), 289–297.

Pandita, D., & Ray, S. (2018). Talent management and employee engagement – a meta-analysis of their impact on talent retention. Industrial and Commercial Training.

Prahalad, C. K., & Ramaswamy, V. (2004). Co-creating unique value with customers. Strategy & Leadership, 30, 4–9.

Schadler, T., & Mccarthy, J. C. (2012). Making Leaders Successful Every Day Mobile Is The New Face Of Engagement.

Vargo, S. L., & Lusch, R. F. (2008). Service-dominant logic: Continuing the evolution. Journal of the Academy of Marketing Science, 36(1), 1–10.

Vargo, S. L., & Lusch, R. F. (2017). Service-dominant logic 2025. International Journal of Research in Marketing, 34(1), 46–67.




How to Cite

Rejito, C. . (2023). VALUE CO-CREATION: ENGAGING EMPLOYEE THROUGH VIRTUAL EMPLOYEE ENGAGEMENT PLATFORM (VEEP). Bussman Journal : Indonesian Journal of Business and Management, 3(2), 596–607.