PENGARUH KETERTARIKAN PRODUK MERK GLOBAL DAN MERK LOKAL TERHADAP KEPUTUSAN PEMBELIAN

Studi Kasus Mahasiswa UINSU

Authors

  • Aisyah Fitri Pasaribu Universitas Islam Negeri Sumatera Utara
  • Suhairi Suhairi Universitas Islam Negeri Sumatera Utara
  • Wiranti Wiranti Universitas Islam Negeri Sumatera Utara
  • Alfarizi Kurniawan Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.53363/buss.v3i1.105

Keywords:

Harga, Kualitas, Merk Lokal, Merk Global, Price, Quality, Local Brand, Global Brand

Abstract

This study aims to determine the effect of interest in global brand products and local brands in purchasing decisions for UINSU students. This study uses a descriptive qualitative research method which aims to find out the reality of the field in depth and specific and the elaboration is carried out in an in-depth and open manner to provide data proving a phenomenon or event whose data processing is carried out by elaboration. The results of this study are the factors that determine purchases in local products and global products, namely quality, price, brand, and quantity

Downloads

Download data is not yet available.

References

Fernando, M. F., & Aksari, N. M. A. (2017). Pengaruh Kualitas Produk, Harga, Promosi, Dan Distribusi Terhadap Keputusan Pembelian Produk Sanitary Ware Toto Di Kota Denpasar. E-Jurnal Manajemen Universitas Udayana, 7(1), 441. https://doi.org/10.24843/ejmunud.2018.v7.i01.p17

Heryanto, Imam. (2015). Analisis Pengaruh Produk, Harga, Distribusi, Dan Promosi Terhadap Keputusan Pembelian Serta Implikasinya Pada Kepuasan Pelanggan. Jurnal Ekonomi, Bisnis & Entreoreneurship, vol. 9 . No 2

Tati, Putri Wahyu, Suharyono, Edy Yulianto. (2015). Pengaruh Country Of Origin Dan Global Brand Image Terhadap Minat Beli Dan Keputusan Pembelian ( Survei Pada Konsumen Yang Membelu Smartphone Samsung Galaxy Di Asia Tengara). Jurnal Administrasi Bisnis (JAB). VOL 25 . No 1

Cece, Ike Sen. (2015). Pengaruh Brand Origin, Brand Ambassadir Dan Brnad Image Terhadap Minat Beli Sepatu Macbeth Di Sogo Mall Surabaya. E-jurnal menajemen kerja. Vol 1.No 2

Arifin, Arifin, dkk . (2017). Pengaruh Produk, Harga, Distribusi Dan Promosi Terhadap Keputusan Pembelian. Jurnal ecobus. Vol. 5 , No. 2

Sari, Berkti Pradina, Harry Soesanto, Susilo Toto Raharjo. ( 2018). Studi Pengrauh Susceptibility To Global Consumen Culture (Sgcc) Terhadap Minat Beli Sepatu Secara Online Pada Generasi Milenials. Jurnal sains pemasaran indonesia. Vol XVII, No. 3

Downloads

Published

2023-01-05

How to Cite

Pasaribu, A. F. ., Suhairi, S., Wiranti, W., & Kurniawan, A. . (2023). PENGARUH KETERTARIKAN PRODUK MERK GLOBAL DAN MERK LOKAL TERHADAP KEPUTUSAN PEMBELIAN: Studi Kasus Mahasiswa UINSU. Bussman Journal : Indonesian Journal of Business and Management, 3(1), 32–42. https://doi.org/10.53363/buss.v3i1.105