ANALISIS STRATEGI PEMASARAN GLOBAL TERHADAP PRODUK REVOLLUZIO (Studi Kasus pada PT. UNILEVER)

Suhairi Suhairi; Aninda  Mahfadillah; Andriani  Sahputri; Indriani  Suci; Idham  Marivi

doi:10.53363/buss.v3i1.115

Authors

Suhairi Suhairi Universitas Islam Negeri Sumatera Utara
Aninda Mahfadillah Universitas Islam Negeri Sumatera Utara
Andriani Sahputri Universitas Islam Negeri Sumatera Utara
Indriani Suci Universitas Islam Negeri Sumatera Utara
Idham Marivi Universitas Islam Negeri Sumatera Utara

DOI:

https://doi.org/10.53363/buss.v3i1.115

Keywords:

Global Marketing, Strategy, Pemasaran Global, Strategi

Abstract

PT. Unilever is a company that produces food, beverages, hygiene and personal care products. Based on what researchers have done, Revolluzio is an e-business innovation that implements digital marketing automation. The aim of this study is to analyze the global marketing strategy for revolluzio products at PT. Unilever. This research is a type of descriptive research with a qualitative approach. This method is used because the problem under study is uncertain and temporary and can continue to grow. Furthermore, from the results of the analysis it is known that PT. Unilever implements a segmentation strategy as seen in the presentation of data which shows that PT Unilever Indonesia offers categories for various market segments and based on the segmentation described by the company, PT Unilever Indonesia in carrying out the international marketing of Revoluzio products applies product targeting tactics. target businesses

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