STRATEGI MANAJEMEN PERUBAHAN DALAM MENGHADAPI TRANSFORMASI DIGITAL: STUDI KASUS PADA PERUSAHAAN FUJI FILM

Novi Pujiastuti Ramadhani; Guntur  Haludin; Galih  Tri Bawono; Rizqi  Angelika Sumardi; Desy  Fitriyani; Agung  Wirakusuma; Ili  Luhung

doi:10.53363/buss.v4i3.257

Authors

Novi Pujiastuti Ramadhani Universitas Pembangunan Jaya
Guntur Haludin Universitas Pembangunan Jaya
Galih Tri Bawono Universitas Pembangunan Jaya
Rizqi Angelika Sumardi Universitas Pembangunan Jaya
Desy Fitriyani Universitas Pembangunan Jaya
Agung Wirakusuma Universitas Pembangunan Jaya
Ili Luhung Universitas Pembangunan Jaya

DOI:

https://doi.org/10.53363/buss.v4i3.257

Keywords:

STRATEGI MANAJEMEN PERUBAHAN DALAM MENGHADAPI TRANSFORMASI DIGITAL: STUDI KASUS PADA PERUSAHAAN FUJI FILM, Change Management, Digital Capabilities, Business Innovation, Transformational Leadership, and Digital Transformation

Abstract

Digital transformation has become imperative for company survival in the modern era. This study analyzes the change management strategies implemented by Fuji Film in facing digital transformation through a systematic literature review approach. Using content analysis of academic literature from 2020-2024, this research reveals how Fuji Film successfully transformed from a traditional photography company into an innovative technology company. The results show that Fuji Film's digital transformation success was supported by three key elements: comprehensive change management strategy, systematic digital capability development, and structured technology implementation. The company adopted the "Digital Transformation Triangle" model integrating technology, process, and human resources, supported by strong transformational leadership and continuous investment in digital talent development. This transformation resulted in significant increases in digital revenue and operational effectiveness. This research greatly advances our knowledge of change management techniques in the context of digital transformation and provides valuable lessons for traditional companies undergoing similar processes

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