PERAN KOMUNIKASI INTERNAL DALAM MENINGKATKAN EFEKTIVITAS IMPLEMENTASI PERUBAHAN

Bangun  Parikesit S; Yoga  Aditya P; Daffa  Dwi S; Daffa  Quthbir R; Haykel  Revelyn F; Guntur  Haludin

doi:10.53363/buss.v4i3.288

Authors

Bangun Parikesit S Universitas Pembangunan Jaya
Yoga Aditya P Universitas Pembangunan Jaya
Daffa Dwi S Universitas Pembangunan Jaya
Daffa Quthbir R Universitas Pembangunan Jaya
Haykel Revelyn F Universitas Pembangunan Jaya
Guntur Haludin Universitas Pembangunan Jaya

DOI:

https://doi.org/10.53363/buss.v4i3.288

Keywords:

komunikasi internal, manajemen perubahan, implementasi perubahan, strategi komunikasi, efektivitas organisasi, internal communication, change management, change implementation, communication strategy, organizational effectiveness

Abstract

Internal communication plays a vital role in the successful implementation of change in an organization. However, many organizations face challenges in ensuring effective communication among all stakeholders, which impacts the level of acceptance and success of change. This study aims to analyze how internal communication strategies can improve the effectiveness of change implementation in the context of organizational management. The methodology used is a qualitative approach with a case study at Nokia, where data were collected through in-depth interviews, observations, and analysis of related documents. This study also adopts a strategic communication framework to evaluate the internal communication practices that have been implemented. The expected results of this study are the identification of effective internal communication strategies, such as information transparency, the use of appropriate communication media, and the active involvement of leaders in conveying the vision of change. This study is expected to contribute to the development of change management theory, as well as offer practical guidance for organizations in improving the success of change implementation through better internal communication management

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