ANALISIS KEGAGALAN PERUSAHAAN BLACKBERRY DENGAN MENGGUNAKAN MODEL MANAJEMEN PERUBAHAN SATIR
DOI:
https://doi.org/10.53363/buss.v4i3.289Keywords:
Satir Change Model, Change Management, Blackberry, Manajemen PerubahanAbstract
The ability of an organization to adapt becomes important in the modern era full of dynamic changes, as seen in the Blackberry failure. In the context of Blackberry change management, this study examines the failure through the Satir Change Model approach, which emphasizes the emotional dynamics and individual behavior during the change process. These stages include Status Quo, Resistance, Chaos Integration, and New Status Quo. This study uses a qualitative approach based on case studies. It is hoped that this study will provide knowledge to other organizations on how to manage change effectively and sustainably.
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Copyright (c) 2024 Wiltasar Daniel CS, Irgi Saeful Rizky, Arzella Zalzabyella, Zahra Aurela Lunanda, Narumi Oktaviana
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