STRATEGI PEMASARAN DALAM BERHASILNYA PENGEMBANGAN TOKO ONLINE DENGAN PESAT PASCA COVID-19 PADA PERUSAHAAN M231

Safara  Felicia; Bambang  Siswanto

doi:10.53363/buss.v4i3.314

Authors

Safara Felicia Universitas Kristen Krida Wacana
Bambang Siswanto Universitas Kristen Krida Wacana

DOI:

https://doi.org/10.53363/buss.v4i3.314

Keywords:

Marketing Strategy, Online Marketing, SWOT Analysis, Strategi Pemasaran, Pemasaran Online, Analisis SWOT

Abstract

This study digs deeper into the online marketing strategy carried out by the M231 company to develop and make it a success rapidly. This study provides new solutions and knowledge to other companies due to the drastic decline in sales experienced by all companies during the Covid-19 pandemic. The approach was carried out qualitatively, followed by interviews with three people related to online marketing from the M231 company. The method used was the IFA and EFA methods, then continued using the SWOT method. The results of the study provide the main strategies that can be carried out to develop online marketing rapidly, namely by always following and implementing viral trends. The quality and consistency of products and services are also other important factors in the success of online marketing

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