APAKAH PERCEIVED ENJOYMENT MEDIATOR DALAM MENGUJI EFEK PERCEIVED EASE OF USE TERHADAP BEHAVIORAL INTENTION?

Herman Sjahruddin; Ardiansyah Halim; Virginia Shera Oktavia Ramli; Gustaf Arminto Suan; Landriana Un Manek; Teddy Irvine

doi:10.53363/buss.v5i1.345

Authors

Herman Sjahruddin Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
Ardiansyah Halim Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
Virginia Shera Oktavia Ramli Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
Gustaf Arminto Suan Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
Landriana Un Manek Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya
Teddy Irvine Sekolah Tinggi Ilmu Ekonomi Makassar Bongaya

DOI:

https://doi.org/10.53363/buss.v5i1.345

Keywords:

Behavioural intention, perceived ease of use, perceived enjoyment

Abstract

The rapid development of technology has a positive impact on the Indonesian economy as seen by the tendency of people to switch from using cash as a means of payment to using non-cash payments, which are more economical and efficient for transactions. This research is a perceptual research that places perceived enjoyment as a mediator in explaining the effect of perceived ease of use on the behavioural intention of DANA e-wallet users. This perceptual study involved 55 students as respondents, the data was analysed using structural equation modelling with the help of Smart PLS-4. The findings of this study provide evidence that high perceived ease of use has a real impact in increasing perceived enjoyment and behavioural intention. The other causality, namely low perceived enjoyment, cannot make a meaningful contribution to behavioural intention. The role of perceived enjoyment as a mediator is not proven in explaining the effect of perceived ease of use on behavioural intention.

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