Sasmita, S. et al. 2022. PENGARUH BRAND IMAGE, WORD OF MOUTH, DAN PERCEIVED VALUE TERHADAP KEPUTUSAN PEMBELIAN STUDI KASUS PADA SEPEDA MERK POLYGON DI KABUPATEN PONOROGO. Bussman Journal : Indonesian Journal of Business and Management. 2, 2 (Aug. 2022), 458–469. DOI:https://doi.org/10.53363/buss.v2i2.72.