Ihsan, M. C., Rejito, C., & Firmansyah, W. A. (2025). UNVEILING THE INFLUENCE OF VIRTUAL YOUTUBERS: HOW PARASOCIAL INTERACTION MEDIATES KOBO KANAERU’S INFLUENCE IN TOKOPEDIA’S MARKETING WAR CAMPAIGN. Bussman Journal : Indonesian Journal of Business and Management, 5(1), 48–57. https://doi.org/10.53363/buss.v5i1.336