KURNIADJAYA, Morgan; SETIYOWATI, Harlis. PENGUATAN BRAND EQUITY MELALUI ANALISIS SWOT PADA STRATEGI RETAIL MIX INDOMARET GADING SERPONG: KONTRIBUSI SDG’S. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 4, n. 2, p. 268–273, 2024. DOI: 10.53363/buss.v4i2.219. Disponível em: https://bussman.gapenas-publisher.org/index.php/home/article/view/219. Acesso em: 8 jul. 2025.