SUTISNA, Sutisna; HERAWATI, Upi; BAHITS, Abdul. PERAN KUALITAS PRODUK, CITRA MEREK DAN INOVASI PRODUK DALAM KEPUTUSAN PEMBELIAN BARANG MEWAH: STUDI PADA PENGGUNA I-PHONE DI KOTA TANGERANG. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 4, n. 1, p. 119–134, 2024. DOI: 10.53363/buss.v4i1.235. Disponível em: https://bussman.gapenas-publisher.org/index.php/home/article/view/235. Acesso em: 21 aug. 2025.