HARTIANI, Hartiani; YUNIARTI, Ratna; ZAINUDDIN, Muhammad. PENGARUH WORD OF MOUTH (WOM), CITRA MEREK, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN MEMILIH KULIAH: STUDI KASUS PADA MAHASISWA ITSKES MUHAMMADIYAH SELONG. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 4, n. 3, p. 656–676, 2024. DOI: 10.53363/buss.v4i3.264. Disponível em: https://bussman.gapenas-publisher.org/index.php/home/article/view/264. Acesso em: 19 apr. 2025.