MULYADI , Mulyadi; MUCHSIN , Muchsin; ARISKA, Emalia; YUSUF, M.; ZALIKHA , Zalikha. DINAMIKA BRAND SWITCHING: PERAN VARIETY SEEKING DAN ELECTRONIC WORD OF MOUTH DALAM PERUBAHAN PREFERENSI KONSUMEN OTOMOTIF DI INDONESIA. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 5, n. 1, p. 372–390, 2025. DOI: 10.53363/buss.v5i1.361. Disponível em: https://bussman.gapenas-publisher.org/index.php/home/article/view/361. Acesso em: 27 may. 2025.