RAHAYU, Retno; RIORINI, Sri Vandayuli. PENGARUH ENTERTAINMENT, CUSTOMIZATION, INTERACTION, WORD OF MOUTH, DAN TREND TERHADAP CONSUMER PURCHASE BEHAVIOUR PADA SOSIAL MEDIA INSTAGRAM. Bussman Journal : Indonesian Journal of Business and Management, [S. l.], v. 3, n. 2, p. 759–781, 2023. DOI: 10.53363/buss.v3i2.169. Disponível em: https://bussman.gapenas-publisher.org/index.php/home/article/view/169. Acesso em: 8 jul. 2025.