Kurniadjaya, Morgan, and Harlis Setiyowati. 2024. “PENGUATAN BRAND EQUITY MELALUI ANALISIS SWOT PADA STRATEGI RETAIL MIX INDOMARET GADING SERPONG: KONTRIBUSI SDG’S”. Bussman Journal : Indonesian Journal of Business and Management 4 (2):268-73. https://doi.org/10.53363/buss.v4i2.219.