Hartiani, Hartiani, Ratna Yuniarti, and Muhammad Zainuddin. “PENGARUH WORD OF MOUTH (WOM), CITRA MEREK, DAN KELOMPOK REFERENSI TERHADAP KEPUTUSAN MEMILIH KULIAH: STUDI KASUS PADA MAHASISWA ITSKES MUHAMMADIYAH SELONG”. Bussman Journal : Indonesian Journal of Business and Management 4, no. 3 (November 11, 2024): 656–676. Accessed April 19, 2025. https://bussman.gapenas-publisher.org/index.php/home/article/view/264.