Vol. 4 No. 2 (2024): Bussman Journal | Mei - Agustus 2024

Articles

• STRATEGI PEMASARAN DALAM MENINGKATKAN KEPUASAN KONSUMEN DI ALFAMART GUNUNG SARI, BALIKPAPAN

  Dellis Savira, Amaliyah Amaliyah

  258-267

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  View : 97 times, Downloads : 106 times, Published: 2024-06-06

  DOI : https://doi.org/10.53363/buss.v4i2.218
  
• GENERASI Z DI TEMPAT KERJA: MENJEMBATANI WORK-LIFE BALANCE, KECERDASAN EMOSIONAL, DAN PERTUMBUHAN KARYAWAN UNTUK KINERJA OPTIMAL

  Guntur Syahputra Saragih, Yudi Nur Supriadi, Rada Puspa Kinasih, Meiliza Karunia, Vannia Salsabila Puspita

  294-315

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  View : 274 times, Downloads : 593 times, Published: 2024-07-07

  DOI : https://doi.org/10.53363/buss.v4i2.228
  
• EMOSITIONAL BRANDING PARFUME HMNS TERHADAP BRAND LOYALTY PELANGGAN

  Endri Listiani, Siti Robiah, Farid Hamid Umarella

  349-360

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  View : 8 times, Downloads : 0 times, Published: 2024-08-30

  DOI : https://doi.org/10.53363/buss.v4i2.232
  
• Analyzing Company Value in Indonesian Pharmaceuticals and Health Care Research Companies

  Zulkifli Zulkifli, Cynthia Sari Dewi

  241-250

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  View : 117 times, Downloads : 101 times, Published: 2024-06-06

  DOI : https://doi.org/10.53363/buss.v4i2.213
  
• PENGUATAN BRAND EQUITY MELALUI ANALISIS SWOT PADA STRATEGI RETAIL MIX INDOMARET GADING SERPONG: KONTRIBUSI SDG’S

  Morgan Kurniadjaya, Harlis Setiyowati

  268-273

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  View : 105 times, Downloads : 69 times, Published: 2024-06-06

  DOI : https://doi.org/10.53363/buss.v4i2.219
  
• DAMPAK WABAH PANDEMI COVID-19 TERHADAP INSENTIF PAJAK DI SEKTOR EKONOMI

  Diah Permata Sari, Estu Surya Adi, Firdha Destiani, Afrilianty Putri Aryanto, Arianna Hidayati, Cassy Afrina, Pratiwi Putri Agusni

  316-332

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  View : 36 times, Downloads : 22 times, Published: 2024-07-07

  DOI : https://doi.org/10.53363/buss.v4i2.230
  
• PENGARUH JOB SATISFACTION DAN JOB ENGAGEMENT TERHADAP KOMITMEN KERJA GENERASI Z

  Anita Nopiyanti, Yudi Nur Supriadi, Chiquita Valerie, Akmal Rofiq, Irfan Zhafran

  361-376

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  View : 12 times, Downloads : 4 times, Published: 2024-08-30

  DOI : https://doi.org/10.53363/buss.v4i2.246
  
• PENGARUH BRAND AMBASSADOR, KEPERCAYAAN KONSUMEN DAN PROMOSI FLASH SALE MELALUI MEDIA SOSIAL TERHADAP KEPUTUSAN PEMBELIAN PADA MARKET PLACE TOKOPEDIA

  Sri Nawangsari

  251-257

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  View : 65 times, Downloads : 62 times, Published: 2024-06-06

  DOI : https://doi.org/10.53363/buss.v4i2.217
  
• TOURIST REVISIT INTENTION IN POST COVID-19 PANDEMIC: A MODIFIED PERSPECTIVE FROM THE THEORY OF PLANNED BEHAVIOUR (TPB) WITH A FOCUS ON DESTINATION IMAGE

  Kenedi Kenedi, Rini Dwi Septiyani, April Laksana, Intan Nabila Azhar

  283-293

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  View : 84 times, Downloads : 51 times, Published: 2024-06-06

  DOI : https://doi.org/10.53363/buss.v4i2.227
  
• ANALISIS KANVAS MODEL BISNIS USAHA MIKRO, KECIL, DAN MENENGAH BAKMI CIKUDA

  Camelia Rizki Agrina, Andreas Recki Prasetyo, Frischa Dwi Vidiasari

  333-348

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  View : 49 times, Downloads : 41 times, Published: 2024-07-07

  DOI : https://doi.org/10.53363/buss.v4i2.231